standout pt
The biz development program that takes personal trainers from feeling overwhelmed and increasingly frustrated with their business… to business owners who are fulfilled, working with the clients they want, and living the lifestyle they want.
We created this program from experience.
After a decade of sold-out face-to-face and online coaching, we’ve duplicated our results hundreds of times with our graduates:
Provide an industry-leading service
Coach clients you like, who come to you (No more hard selling)
Spend more time coaching than doing admin
Earn enough, with sufficient security, to do adult things like travel and buy property
Systems, insights AND models we’ve used to scale our F2F coaching businesses to 7 figures, expand into online coaching, personal trainer education, and gym ownership.
Every personal trainer has a different “ideal” week and 3 year plan, but the systems for getting there are the same.
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Streamline the grunt work.
No one becomes a PT for business tracking, finance management, onboarding, and chasing missed payments. Get it all systemised so it’s effective and efficient.
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Learn to attract clients.
Yes, we talk about DMs and MIA call lists - because they work to build a client base. But it’s a short-term strategy that’s only required until you establish a consistent flow of leads, generated from deliberate marketing campaigns (We know you’re posting random sh*t - we did it too).
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Be really f*cking good at coaching and training people.
Most trainers think getting good at marketing mean selling out. That’s not the case. Getting results is good marketing, and that takes knowledge of programming, nutrition, communication, and exercise.
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Systemise it well enough so that you can scale it.
This is the one that buckles most personal training careers. If your business isn’t repeatable, you’ll be pinned into giving time for money, for the rest of your days.
what our graduates say:
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Adam
“My books went from 30% full to 100% booked out in 3 months. I’m now setting up my business to take on a second coach.”
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Rhys
“I was barely making $3k per month, and now I’m turning over $12k per week. With a team of four trainers, my own books are still full, I’ve been able to get married, go on a honeymoon, buy a house and my first brand new car.”
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Ash
“I ‘ve put on 38 paid sessions in my first 7 weeks as a personal trainer.”
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Kayleigh
“I gained 22 paid sessions inside my first 12 weeks working in a boutique gym.”
the five pillar program
We’ve identified five key areas that personal trainers need to nail, in order to create freedom, fulfilment, results, and income in their business.
But let’s not hide anything using vague, sexy language - below are the exact topics covered in our Standout PT program.
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BUSINESS OWNER MENTALITY: Learn to deal with the intrusive thoughts of imposter syndrome and do the things you say you’re going to do.
PLAN YOUR FUTURE: Most trainers don’t know where they want to be in 3 years, which causes them to make impulsive decisions that take their focus away from the things that are important.
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KNOW YOUR BUSINESS: To succeed in business, you need to know what your business actually is. Why does it exist? Who does it serve? What are their problems? How do you deliver solutions? What outcomes do you provide? With this, you can plan your service, your content, and your coaching to the exact person you want to work with.
YOUR BUSINESS SKELETON: We get so frustrated when our clients don’t check in or fill out their data, but we don’t do it ourselves. Learn to manage your important business metrics in just 15 minutes per week, allowing you to focus on what’s most important right now.
FINANCE: The number one reason most small businesses fail is financial management. We aren’t accountants but we know how to talk to them, and we can write a budget that can permanently remove financial stress from your life.
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WHAT’S YOUR OFFER: Have you just copied the system your coach uses? Does what you’re offering really work for your clients? Is it too complicated? It is missing important elements? Learn exactly what you should and shouldn’t include, and what you should be charging.
COACHING: Hard skills matter, but being able to communicate in a way that motivates your clients to do the thing, matters more. Learn our conversation frameworks that deliver results for gen-pop, through to national-level athletes.
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PRE-SELLING: Learn to draw people to your business using deliberate, planned, structured and measurable marketing - Leveraging social media, web pages, email marketing and more… And stop just posting in hope.
THE SALE: Stop seeing sales as a dirty word, and learn to create a mutually beneficial conversation that ends in you getting a new client.
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PROGRAMMING: Strength and physique programming models with a decade of in-the-trenches research and application that have delivered results for gen pop, lifestyle and elite athlete clients.
NUTRITION: Learn the fundamentals and nuances of coaching nutrition, and be able to apply it within your scope of practice.
REHAB: Learn to work with allied health professionals to manage injury stages and niggles with your clients.
FUNDAMENTALS SERIES: Learn what really goes into fat loss, hypertrophy and strength development.
FINANCE WITH PENNY: Get past your financial story “blocks”, and learn how to put yourself in the position to buy your first home.
EXERCISE SELECTION SERIES: How to choose the right exercise for strength and hypertrophy clients.
COMP PREP SERIES: For physique or strength clients who want to hit a photoshoot, show, test their strength, or enter a powerlifting competition.
ATHLETIC DEVELOPMENT: Learn to get your clients fitter, faster and more powerful. Whether for variety for gen-pop clients, weekend warriors, or serious athletes.
everything you need to build, systemise and scale your business.
Too often, coaches get stuck in the weeds, continually trying to find the next client, unable to really progress their business.
They focus on progressing their technical skills, but don’t have the client book to take advantage of them.
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Learn directly from us.
Every Tuesday at 2pm AEST we run our live online practical 90-minute workshops. ‘Practical’ meaning you will make positive changes to your business on the spot. No boring regurgitation requiring you to go away, study and apply yourself.
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Weekly mastermind call.
Every Thursday at 2pm AEST you get access to our live, online mastermind QnA sessions. We can answer any specific question you have about the content, your clients, or your business. We can review your changes, and coach you through every step of your business developement.
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every module on demand.
All two dozen or so of our modules come with written and video content, available to you at any time. Every module has a workbook - don’t just read sh*t, apply it in the moment and make real changes. Every workshop is recorded and added to the corresponding module, so even if you can’t make a call, you’ll get to complete the workshop.
FAQ
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All workshops are recorded and kept in their corresponding module, for on-demand viewing.
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If you have the budget, this course will fast-track your business launch 12 months ahead. Our average first 12-week growth for a new PT is 20 paid sessions, with our record being 45.
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The systems we build in Standout PT are applicable for both online and F2F coaches. We’ve also helped countless F2F coaches expand into the online space.
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We encourage you to spend 30-60 minutes per day working on your business (outside of your sessions). This includes time spent on calls, completing these course modules, and applying changes to your business.
BOOK YOUR FREE, NO-OBLIGATION CALL.
Before you hand over your hard-earned cash, let’s meet on a call so we can be sure you’re the right fit for our program, or we can point you in the right direction.
PLEASE WAIT after hitting submit - you’ll be redirected to the booking page.